Question: from Gayle
By the way, I see that Jordin Rubin, of Garden of Life has just come out with a whole food vitamin. Don’t know anything about it, but his products sell well here in FL. I don’t know if it’s because they are really good or because he is FL based. I do remember you saying that a product like that would require a lot of ingredients (I think you said that) and would be expensive. I wonder how it will do. He seems to write a book every time he brings a product out, very prolific.
I am pleased that you raise this Gayle. Dr Mercola claims the same for his Multi.
You are right. In order to produce ‘whole food’ vitamins the cost would be horrific. But, neither Garden or Life or Dr Mercola use ‘whole food’ vitamins in the strict sense of the word. In other words they are NOT sourced from plants. They use the same vitamins that we do (in our Total Balance line).
Let me explain.
There are two sources used for the production of vitamins. One is petrochemical based which are common in the cheaper supplements.
The other is the ‘natural’ form which are produced using bio-technology using yeast as the growth medium. So, in that sense they are ‘grown’ and as natural as it is possible to get.
However, to refer to them as being sourced from ‘whole food’ is a bit of a stretch and using ‘marketing license’ and in my opinion is misleading.
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